Privacy Policy

1. Who we are

This Privacy Policy explains how ThirteenTabs Ltd ("ThirteenTabs", "we", "us", "our") collects, uses, and shares information about you when you use our websites, applications, and services ("Services"). ThirteenTabs Ltd is a company registered in England and Wales. Company number: [add once received].

For privacy enquiries, contact us at hello@thirteentabs.com.

2. What data we collect

Information you provide

• Quiz answers, preferences, and responses.
• Name and email address (when you create an account, subscribe, or contact us).
• Billing details — handled securely by our payment partner. We do not store full card details.
• Messages you send via our contact form or email.

Usage data collected automatically

• Pages visited, features used, time spent on the Services.
• Device and browser information: IP address, browser type, operating system.
• Cookies and similar tracking technologies (see Section 6).

3. How we use your data

• To provide quiz results and personalised subscription content.
• To communicate with you about your account, service updates, and support.
• To send marketing emails where you have given consent (opt-out any time).
• To process payments and manage your subscription.
• To analyse usage patterns and improve our products (analytics, A/B testing).
• To comply with legal obligations.

4. Legal bases for processing

• Contract: to deliver our subscription and service obligations.
• Legitimate interests: to operate, secure, and improve our Services.
• Consent: for marketing communications and non-essential cookies.
• Legal obligation: to comply with applicable laws.

5. Payments

Payments are processed by third‑party providers (such as Paddle). We never store your full card details. Your payment information is transmitted directly to and processed by our payment partner under their own privacy and security standards.

6. Cookies and analytics

We use cookies and similar technologies to operate the Services and understand usage.

• Essential cookies: required for the Services to function (e.g. session management). These cannot be disabled.
• Analytics: we use analytics tools to understand how visitors use our site. This may include Google Analytics. You can opt out via your browser settings or an analytics opt-out extension.

7. Data sharing

We do not sell your personal data. We may share data with:

• Payment partners (e.g. Paddle) for billing.
• Hosting and infrastructure providers who process data on our behalf.
• Analytics and email service providers under data processing agreements.
• Legal authorities where required by law.

8. Data retention

We retain your personal data for as long as your account is active or as needed to provide the Services and meet legal obligations. You may request deletion at any time (subject to legal retention requirements).

9. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Request deletion of your data.
• Object to or restrict certain processing.
• Withdraw consent at any time (where processing is consent-based).
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any right, email hello@thirteentabs.com.

10. Changes to this policy

We may update this Privacy Policy periodically. Material changes will be posted on this page with a new "Last updated" date. Continued use of the Services constitutes acceptance of the updated policy.